We Are Your
Research-Based Analytics Partner
What We Do
We help everyone involved in startups to accelerate sustainable growth and build resilient teams to expedite investment into innovative solutions that address 21st-century challenges. By equipping startups, investors, and governments with diligent and user-friendly tools, we foster informed decision-making that drives growth and innovation in today’s competitive market.
Our vision is to co-create with our partners a comprehensive and accessible global map of the capability gaps and growth potential of startups enabling the world to address capability gaps systematically, streamline growth programmes, and bolster investment in technologies tackling pressing global issues.
Leadership Team
Luciana Blaha, Ph.D
Director, Co-Founder
Tom Pfefferkorn, Ph.D
Managing Director, Co-Founder
Tom and Luciana are the co-founders of Vyne Analytics Ltd. They are both assistant professors at Edinburgh Business School, Heriot-Watt University, where they lead cutting-edge research in their respective fields. Tom specialises in business performance and practice excellence while Luciana’s expertise lies in Intelligent Automation Systems . Their work drives innovation and excellence in these domains, contributing to the advancement of business and technology integration.
The Problem We Solve
In the realm of startup investing, a critical disconnect often emerges between founders’ perceptions, investors’ assessments, and government programmes. Founders frequently overestimate their technology’s investment readiness, as measured by Technology Readiness Levels (TRLs), and their own capabilities to execute business plans successfully. This misalignment often leads to significant challenges in the fundraising process, potentially hindering innovation and economic growth. This situation creates a threefold problem:
Investors
Investors feel misled by overly optimistic or inaccurate representations of technology readiness and team capabilities.
Founders
Founders feel misunderstood, believing their true potential is not being recognised or valued appropriately.
Governments
Public sector organisations lack visibility of startups' TRL and capability gaps to develop efficient and effective programmes.
The consequences of this misalignment are far-reaching and multifaceted. It impedes the flow of capital to truly capable teams and potentially high-growth businesses. In some cases, promising ventures may remain unfunded altogether, representing a lost opportunity for both investors and innovators. This inefficiency in the startup ecosystem not only hampers innovation but also slows economic growth and potentially leaves groundbreaking ideas unexplored.
The Origins Of Vyne
Through an Innovate UK-funded research project, Vyne Analytics Ltd, in partnership with Edinburgh Business School at Heriot-Watt University, has developed a capability analytics tool and auditing service for everyone involved in startups such as entrepreneurs, investors, incubators, accelerators, consultancies, as well as public sector organisations and funding bodies.
Our capability tool enables everyone involved in the startup ecosystem to monitor, assess, and enhance critical business capabilities to drive the sustainable growth of technologies and innovative solutions.
We have tested the tool and its viability with Angel Syndicates, Venture Capital, Private Equity, and over 91 businesses. The test results are positive and robust. The report of the initially funded research project can be viewed and downloaded below.
Our Partners
At Vyne Analytics, we are proud to forge strong relationships with our partners and clients underpinning our commitment to excellence and collaborative growth.
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